" peasants support directly " Mould Carrefour " Good and cheap " Image

" peasants support directly " Mould Carrefour " Good and cheap " Image
China economic network Beijing report on September 14 ' Shade) The past this summer just now, live Beijing side near village Ms. Yang stroll around, change suddenly by one habit of food market everyday for many years, she goes to the supermarket of Carrefour of once to purchase two big bags of fruit vegetables every two or three days now. She says, the green vegetables as fresh as food market is sold cheaperly in the supermarket now, still there are blue and green leaf vegetables of several kinds of special price every day it only sells for four mao for nine 0.5 kilograms, since autumn has set in, the market served the price has risen much, the blue and green leaf dish of Carrefour changes to sell for nine mao for nine 0.5 kilograms, though has risen five mao, compared with food market, the cheap range is larger instead.
The Beijingers of the feeling the same as Ms. Yang are getting more and more. In the afternoon of September 13, the reporter sees in the square banker's happy good fortune fruits and vegetables district, are arranging about 15 people of teams all the time in front of the special price dish counter, having even surrounded 1/2 of a fruit counter nearby, the shop-assistant who sells the fruit asks the person who line up to arrange to another direction constantly. The celery, pakchoi, dish heart are 0.99 yuan for 0.5 kilograms, garlic of 0.5 kilograms, 2 yuan sell for 1.99 yuan, 0.99 yuan respectively at 3 yuan of market of farm produce. Several kinds of fruit prices of the fruit counter nearby are too cheaper than that of the food market.
The one that it is reported, the low price of the vegetables of melon and fruit benefits from Carrefour to launch in China is named " peasants support directly " Project. Global president Luo ShengZhong (Lars Olofsson) of Carrefour on September 11 Show Carrefour want, make fine brand in the life, civilian of Chinese, when being interviewed by reporter in Beijing. This will it be January 1 this year Luo take over Carrefour, visit China for the first time behind the president global hold. " peasants support directly " Project project that trip to China popularize especially this Luo, from a series of " the day such as cooperative partner such as Carrefour " that him attend actively this obviously The activity can be found out.
" peasants support directly " Mean Carrefour purchases agricultural products from peasant directly, agricultural products enter the supermarket of Carrefour to sell directly through the rural cooperative society. In order to guarantee" Peasants support directly " Agricultural product relevant without being accorded with quality criteria,provide Carrefour for peasant households and the rural cooperative society technical training, and control agricultural product qualities. The cost because of reducing the intermediate link and circulating, " peasants support directly " Retail price of agricultural product than purchase mode, reduce 20 about generally. Meanwhile, peasant households sign with Carrefour and support the contract directly, the purchasing price is relatively more steady, can avoid " Get bumper crops and does not have a bumper harvest " Situation. Pass such cooperation, reach the situations of three wins between enterprises, Carrefour and consumer: The first increase peasant's income, the second reduces the price that consumers bought the goods, the third makes Carrefour attract more consumers.
Transfer to set up the mode of peasant's cooperative society from independent, scattered peasant households, Carrefour has overcome the difference of the agricultural economy in China and France, this new supply mode of successful introduction. It is reported, China of Carrefour has already carried on specialized training to 2500 peasant households, the content includes the food security, modernized supermarket manage, cooperate etc.. Through this project, China of Carrefour plans to enter " peasants support directly " Vegetables fruit the 50%s of lasting vegetables and fruits.
Today of financial crisis of the whole world, can still keep 0.4% of the growth rate as to China of Carrefour, his very satisfied development trend in China that Luo ShengZhong says. And then, Chinese Carrefour will continue keeping establishing the speeds of 20-25 door shops newly every year. The reason why adhere to this plan, Luo thinks: On one hand, China's economic growth will be the lasting growth, increase because we hope Carrefour can be accompanied by this kind of growth. On the other hand, the market in China of Carrefour is very important to the whole of group of Carrefour, have very great potentiality.
As visiting China in the capacity of global president of Carrefour for the first time, Luo ShengZhong often visits the counterpart's sales field, he expresses no matter the trans-corporation or Chinese counterpart, is worth studying, exchanging. Luo thinks competition among counterparts is a good thing too, can bring about an common between each other advance like this.
Since entering the Chinese market in 1995, " does shopping in Carrefour happily " of China of Carrefour With " a station type shopping " Waiting for the advanced management theory to be favored by the masses of consumers, Luo ShengZhong says: The intersection of Carrefour and the intersection of China and making the brand that common people like alongside small and medium-sized enterprises until time in future will be more.
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