Wednesday, September 12, 2012

" critical food " Reduction is too favourable to offer as a gift strength It is easy to be concealed quality guarantee period

" critical food " Reduction is too favourable to offer as a gift strength It is easy to be concealed quality guarantee period
Bread " two-for-one offer " , the yoghurt special price is promoted A feast for the eyes food on a price reduction, often let consumers can't help " selling " . The reporter visited the discovery of several supermarkets of capital a few days ago, it was " critical food " that there was much in these food promoted at a reduced price .
The food before having two or three days only in quality guarantee period, are usually called " critical food " . Because all sign the details and locations by marketing tools, prices " Very yes exquisite" ,Consumers have to acquaint " piercing eye " in training while selecting the goods ,Heart of leaving one more find out date of production by oneself.
Promote and say nothing about quality guarantee period
" there is many one of valley of Erie, buy a case and present half a case " A person who promotes supermarket Carrefour is peddled loudly. Soon, several old aunts have gathered around.
The persons who promote peddle warmly by all means, but not explained all the time why buy a case and present half a case. The reporter notices, these case valley one has been already 2/3 of the past in many 30 days of quality guarantee period, have expired only having less than 10 days left while promoting.
One sell Deqing the intersection of source and promotion person of egg to tell reporter whether " sell to have persons who promote responsible for consulting date specially milk; Once it is overdue to find soon, promote at once. If the products are overdue, the persons who promote must undertake the responsibility. "
This kind of situation generally exist in other supermarkets too. And, are selling " reason on a price reduction " of the goods The column, several supermarkets mark " promote " simultaneously Two words, all say nothing about " quality guarantee period " .
"Consumer certainly unwilling to buy overdue food soon, supermarket must through promote good to punish. " A staff member in supermarket reveals. Put up promoting through mixing, reduce the overdue losses that brings of food, has already become a kind of " sneak the rule " of the supermarket .

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