Forbid the sham publicity of speaking on behalf to be written into " Advertising Law "

Forbid the sham publicity of speaking on behalf to be written into " Advertising Law "
The Beijing NewsNews (reporter Liao AiLing) " the Advertising Law " that revise write into, forbid sham publicity of speaking on behalf, celebrity might bear joint liability while being false to speak on behalf; Individual makes the network shop and adopts the system of real name not to fix yet yet at present. Yesterday, news hung out in the websites of State Administration of Industrial and Commercial, Zhou Bohua, chief of General Administration for Industry and Commerce, made the reply on the hotted questions of celebrity's speaking on behalf, system of real name of goods trade of network.
The celebrity should strengthen and contain to speak on behalf by oneself
The celebrity spoke on behalf the sham publicity has condemned all the time, but never been punished by the government department. Zhou Bohua, chief of General Administration for Industry and Commerce, shows for this, speaking from the law, no matter is a celebrity, so long as engaged in the launch of false illegal advertisement, cause the harmful effects to consumers, to the society, should all bear joint liability, this has already had a clear regulation in " food safety law " of last year.
General Administration for Industry and Commerce is submitting to " Advertising Law " revised at present, will write this too.
Because the relevant legistration work is in process at present, the celebrity is false to speak on behalf but not been punished yet. But with the completion of the law, the behavior of the sham publicity of only speaking on behalf in the future, and damaged consumer's legitimate rights and interests, it is sure to bear joint liability. So the celebrity is engaged in should establish social responsibility even more when speaking on behalf in advertisement, strengthen and contain by oneself.
Two kinds of forms of system of real name are chosen
Running a shop on the net to widelying spread for the previous period will implement the news with registered real name, Zhou Bohua says whether the goods trade of the network adopts the system of real name, the view differs now.
Say alone that two kinds of forms are chosen too on the system of real name, one is gone to real name of law enforcement agency to register, one kind is registered to network provider's real name. Which way is adopted on earth, fix after needing to listen to opinions extensively in the course of legislating to set up the rule, let consumers and the operator satisfied.
Zhou Bohua point out as to illegal operator, no matter real name or not, so long as there are illegal activities, bear responsibility.
As to that last year " The farmer mountain spring " The incident, Zhou Bohua says, the municipal industrial and commercial bureau of Haikou has not implemented rules and regulations conscientiously, release the intersection of food security and information in violation of rules and regulations, enforce the law at the procedure going wrong.
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