" Australia is excellent " The milk power is not a foreign brand The products are only sold in hinterland

" Australia is excellent " The milk power is not a foreign brand The products are only sold in hinterland
Been thought excellent milk power of Macao that is a foreign brand by inland mothers all the time, have in fact never gone abroad. The excellent milk industry of Australia listed on Hong Kong on October 8 has not woken up to too come supernaturally in the the listing happiness from succeeding in yet, but the information of company that must reveal publicly lets oneself fall into " The identity door " And face the brand crisis.
About the brand
Creat in Changsha
All sorts of signs indicate, Australia is too excellent to have any background of sale abroad.
Australia excellent milk industry the intersection of CEO and old far honour let, sell boss in south the intersection of mountain and milk industry initially, support oneself door establish the intersection of Australia and excellent milk industry. Australia excellent milk industry prospectus reveal Hunan the intersection of Australia and excellent function dairy products Co., Ltd. was establish in Changsha on September 15, 2003. In October of 2003, in order to reflect Australia excellent " identity of the foreign capitals " further ,Hunan the intersection of Australia and excellent function dairy products Co., Ltd. rename as the excellent dairy products in Australia ' Hunan) Limited company.
About sale
Only sell in hinterland at present
So-called " international brand " ,Not only not merely register in the world, but also " trans-nation " Also a requirement of the internationalized brand. Australia more excellent by yesterday such as ' The 13th) Show, " the excellent milk power in Australia has not entered the market of milk power outside the hinterland to sell yet. The first fight of the internationalization strategy plans to drive on the market of Hong Kong milk power boldly in November of this year " ," thus it is still a domestic brand at present " .
Australia excellent to show Australia excellent dairy products are divided into to import original packagingly and package two kinds at home in yesterday one statement. Its source of milk is by the dairy products enterprises of the most professional infant and pre-school children in Australia - -The intersection of tower and the intersection of Tula and the intersection of milk industry and Co., Ltd., and the intersection of tower and prescription that Tula develops jointly produce according to Australia.
About the price
Where is it more expensive than foreign milk power
According to the investigation, the retail price of milk power is general in 260 yuan more than 800 grams that the excellent and present main products infant and pre-school children in Australia fill a prescription, publish 80 yuan at least expensively more than the internationally acknowledged foreign milk power brand.
As to this, Australia's excellent explanation is, the excellent dairy products in Australia are all imported from Australia, clear in its country of origin, the purchase cost is relatively high, and Australia is excellent insist on the unique prescription, have never added the material not existing in any breast milk in the milk power. In the excellent products in Australia, even the most advanced much series of ability, the gross profit rate is lower than 50% of the international counterpart.
About marketing
Have played a edge ball
After the milk power of three deer incident breaks out, the sales volume of foreign milk power leaps up and rises rapidly promptly, some domestic brands utilize consumers' consumer psychology and demand too, advocate it without restraint " The foreign background " . And Australia excellent the tactics of their marketing even, markets generally think " Australia is excellent " It is a foreign brand.
Some consumers begin the identity excellent to Australia to doubt last year. A net friend of community forum of ends of the earth says, Australia is excellent to actually just utilize people to worship foreign things ingeniously the psychology is packed and sold, otherwise, imported only according to raw materials, it is the foreign goods that people will not regard it as either.
The insider points out too, excellent " stems from Australia " that propagates of Australia Statement very much fuzzy. In fact, the original washing powder of much domestic milk power is imported from Australia. " Australia has utilized consumers' inertia thinking psychology excellently and very cleverly, has played the edge ball of the foreign brand " . (reporter Yang Bin)
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