More than seventy percent of the consumers eat the snack food Thirty percent of the consumers meet the quality problem
In Chef Kang and Kraft, Fu Xu write and how American, beautiful friend, fine the intersection of profit and come, white elephant, Nestle, agate well in the food it will be bad smell, consumer vote, reveal the most the intersection of snack food and the intersection of brand and the top three that consumer trust respectively for Chef Kang, Xu Fu writing, Nestle. The proportion is 33% of Chef Kang respectively, Xu Fu writes 15%, the sparrow nest 12%, other snack food are 40%.
The investigation reveals, over 30% of the consumers think Chef Kang is the most credible snack food brand, think the top three enterprise credible total number of consumers is up to 60% at the same time.
More than over 70% of the consumers often eat the snack food
Reveal to consumer's daily snack food consumption situation investigation this time, 73% of the consumers often eat the snack food, 26% of the consumers eat the snack food once in a while, 2% of the consumers have never eaten.
The investigation result shows, more than 70% of the consumers are used to eat snack food, only 2% of the consumers have never eaten. This data show, the snack food is the necessities to most consumers, demand of consumer goal of enterprise, demand exceed big enterprise development large opportunity have, the requirements for enterprise are just higher at the same time, so, snack food enterprises should improve one's own product quality constantly, offer better choice to consumer.
30% of the consumers have claimed to meet the quality problem of snack food
In meeting the investigation of the quality problem of snack food, show the consumers meeting the food security question once in a while account for 30%, show the consumers that has not run into account for 69%, 1% of the consumers think that often meet the question by oneself.
The investigation result reveals, 30% of the consumers say that once in a while or often meet the quality problem of snack food, to consumer, while buying the food, nothing more than food security question cared about most, consider at most quality of product too choose brand, enterprises only offer to consumer and rest assured about the satisfactory products, could occupy the favorable position on the market, thus obtain more interests.
Nearly 30% of the consumers will look for enterprises to solve to meet the food security problem
Meet the food security question, what kind of settlement way will be chosen? 62% of the consumers choose to let the distributor solve, 29% of the consumers choose to look for enterprises to solve, 9% of the consumers choose to submit to humiliation to think it unlucky.
In the investigation, over 60% of the consumers choose to let the distributor solve, nearly 30% of the consumers choose to look for enterprises to solve, therefore, the distributor remains consumers' first suitable one to choose, distributor's power to dispose of problem seems particularly important. Meanwhile, nearly 30% of the consumers choose to look for enterprises to communicate, this requires enterprises to guarantee one's own service quality after sale, practical to solve the problem for consumers, gain consumers' trust. In addition less than ten percent of the consumers choose to think it unlucky, as consumers, we should be good at utilizing the right in our hand, safeguard our own interests.
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