" mountain fastness edition " Pleasant eyes of moon cake Consumers buy to still need to look out more

" mountain fastness edition " Pleasant eyes of moon cake Consumers buy to still need to look out more
Www.xinhuanet.com Beijing 9 Special despatch of the 17th of moon (Hao Jia) On the Mid-autumn Festival, the ones that celebrate a festival can't do without the moon cake in the food while doing something for the occasion. In numerous moon cake brands, the century-old old established firm " Dao Xiangcun " Well received by common people in the capital all the time, a lot of " old Beijing " Get used to eating this mouth, buy the moon cake and only recognize " Dao Xiangcun " This gold-lettered signboard. However, there is moon cake which citizens have bought Dao Xiangcun that goes home and tastes, find it is not the taste known well. Appeared much on the market of moon cake of this year originally " The mountain fastness edition " The moon cake of Dao Xiangcun, have been made and fainted by many consumers.
The reporter visits some moon cakes of large-scale stores, supermarkets special zone time to find, besides Beijing Dao Xiangcun, also there are several moon cake brands which hang Dao Xiangcun's name such as Suzhou Dao Xiangcun, Baoding Dao Xiangcun, Hong Kong Dao Xiangcun on the market at the same time. This is not let to make talking in whispers in the heart: These brands have any connection with old established firm Beijing Dao Xiangcun, it is the chain operation shop of Dao Xiangcun in place is it possible that?
The moon cakes of Suzhou Dao Xiangcun, Hong Kong Dao Xiangcun can also be distinguished with Beijing Dao Xiangcun through the goods name, but unexpectedly there is another moon cake which is called Beijing Dao Xiangcun in the moon cake sales field of the Asian Games Village shop of store of hall of China. The intersection of moon cake and the intersection of gift and box of this pack, show thick and simple slightly, for every village Cui, Chaoyang of Beijing, production at the the intersection of moon cake and box. The sales assistant guarantees the reporter solicitously: "Can sell by 30% discount. " In the course of consulting, the seller even claims oneself is the origin ground of Dao Xiangcun, this can't help letting people produce the doubt.
According to the introduction of Beijing sales force of moon cake of Dao Xiangcun in the new large sales field of WU-MART of west street of the favor, there is no branch in the other provinces and cities in Beijing Dao Xiangcun, so and Suzhou Dao Xiangcun,etc. is different enterprises. Because of the question of the ownership of trademark, the products name have been obscured. Borrow the reputation of Beijing Dao Xiangcun to promote, is suspected of confusing consumers too in some brands.
This sales force reminds saying, several methods can help consumers to discern traditional moon cake of Dao Xiangcun of Beijing. First, the one that firmly believe the moon cake and pack " Three standing grain " Trade mark; Second, all anti-counterfeit identification mark stuck with an ellipse on the gift box of moon cake of Dao Xiangcun, in bulk the intersection of moon cake and upper left corner of external packing write with, have " Beijing " Two words; Third, the production address marked is Beijing Dongzhimen Inner Street. More look out while selecting the moon cake, can buy old established firm Dao Xiangcun moon cake with pure taste.
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