Import red wine to turn into famous brand of one hundred yuan of the body at 10 yuan May be for the sticking to products at home

Import red wine to turn into famous brand of one hundred yuan of the body at 10 yuan May be for the sticking to products at home
The ones that import red wine " Water " How deep is it on earth?
One 10 import red wine regard several hundred yuan as famous brand, drink The brand goods may be foreign brands stuck at will after packaging at home
Perhaps import red wine at hundreds of yuan which you enjoyed in the restaurant, the producer price in France is 1 euro; What you received is top-grade to import red wine, it is just the bargain that Frenchmen drank everyday; And the proud red wine brand of guiding thinking which your family collects, it may be the foreign brand stuck at will after packaging at home. Have as many as ten thousand the intersection of wine and village, each wine village has and several brands in France only, there are hundreds of thousands mere brands, but probably one to two euro at the French price of ordinary red wine.
Exactly give a present, entertain the peak on the Mid-autumn Festival now, import the sales volume of red wine to heighten, how deep is red wine trade water? What a high profit, attract countless people to fall over each other to " dig gold " ? The staff reporter will dissect the industry chain which is imported the red wine, will let you see its true features.
How was the foreign wine packed out
Stick the foreign label by oneself
One make Mr., S of Frenchman, that red wine sell say to the staff reporter, up to as many as ten thousand in red wine brand that China import, assign for the new world wine (produced in Chile, U.S.A., New Zealand, Australia,etc.) With old world (produced in France, Italy,etc.) Two kinds. There are the prices. Some imported original packagingly, some import raw materials, package at home. In fact, the wine, semi-manufactured base wine in bulk imported, what packaged all can be regarded as the foreign wine after processing at home, but it is still that an original packaging import price difference is very large to package at home, and consumers believe even more that imports original packagingly. So most brands brag about oneself and is imported original packagingly.
But imported 42,300 kilolitres of bottled wine of wine at home in the year before last, 105,000 kilolitres of wine in bulk, the latter proportion up to 70%, and will it be the first five months 2008, import, load fresh wine with, account for the same period the intersection of wine and imported sixty-five percent of total amount too by 2 the above-mentioned container at home.
This just means the import wine on the market has a big chunk that is packaged at home. In bulk wooden barrel import have two, one the intersection of grape and original juice, another import the grape and thick liquid. After the former arrives in China, the producer can put into by parts the finished product of wine directly. And the latter must concoct, namely should allocate according to the mouthfeel, watering and pigment,etc..
There are insiders to staff reporter's revealed secrets, it is actually the trade mark that Chinese work out that so-called some import red wine, then go to the hinterland to make money, for example, domestic a wine trade buys the wine from Spain then types one's own trade mark.
General consumer very much difficult to tell way this, does not involve the information even reading and importing the commodity inspection report. What can only be inferred is, Spain has one's own hierarchical system of wine, but does not have on the above-mentioned brand label.
Rise from 10 yuan to 300 yuan
Each bottles of red wine of import of producer price of 1 to 2 euro, will be sold for eighty or ninety yuan soon after reaching the supermarket of China. Good the intersection of Chen and wine industry of business the intersection of managing director and Pan good to charge an account to reporter in import wine by here, 1 euro or 10 yuan, plus 3 yuan is transported by sea, pay taxes of 48.2% more (consumption tax, added value tax and tariff) Land cost 19.5, until here transport and artificial expenses total 2 storage later, it should be about 22 yuans too that the cost is the lowest before selling. "If one wine give distributor price to lower than 25, importer very much difficult to make then. "
S Mr. say according to fall, get China yuan of wines example, distributor 60 left and right sides supply with, give supermarket or store generally while being above-mentioned, these places raise the price 10% to 15% more, consumers become seventy or eighty yuan in the hand if get. And once enter the Western food restaurant and often offer twice or price of 2.5 times of the commodity price to sell to consumers according to the distributor, and once enter hotels, personal value is often 3 to 4 times, the prices in hotels may arrive about 300 yuans at this time.
" raw materials " Reliable?
Package red wine to use partly " The rubbish " Raw materials
"If it is a bottle of American wine to put in front of me, seen from appearance it is very difficult to define prices, because it does not distinguish grades like France, just there are one's own appraisal systems in the manor. Before opening, it is very difficult to judge whether it is the good wine or not. " It is called that the Pan 's is good. The reporter finds in the interview, even if is the red wine which France imported, their grade columns of Chinese label are mostly writing the normal product, in fact the red wine in France is divided into three grades, this makes consumers difficult to judge.
Drinks Deputy Chairman of employer's organization, wine industry general manager of Co., Ltd. Wang Huidong of wine village of outstanding merits and virtues in Guangzhou of Guangdong Province are to reporter's revealed secrets, situation of sticking foreign wine after many imported grape juice in bulk in the industry is bottled at home, often dump goods into evening show and two the strategic hinterland of China cities, the price deviates from value seriously.
But some low end import original juice in the industry to call " The foreign rubbish " . "Call it ' rubbish ', because it may make with the stale or with very bad quality grape. " The insider says. With technological means (add sulfur dioxide to be antiseptic, add the intersection of candy and sugariness of keeping) It is unharmful to human body to guarantee, this kind of original juice can be bought in the irrigation ditch when being disclosed abroad, but quality is very bad. Often there is not a Chinese label in these so-called red wine of import, besides foreign language that can not be understood, it is very difficult for consumers to distinguish from appearance that fine or not.
The above-mentioned personage introduces, some illegal businessmen further dilute, concoct some food raw materials in the course of packaging, such as the pigment such as being carmine, lemon yellow and bright and blue, add edulcorant that happy and plain, Ann is comparable to artificial synthesis such as the honey, saccharin, to further lower costs and try to gain the higher profit. "After treatment, general consumers can not distinguish that taste appear. " This year, the relevant department of Guangdong Province inspects some supermarkets and wholesale enterprise drinks goods in Guangzhou by random samples, find muchly and import the ultra quantity of red wine that uses preservatives and out-of-range to use edulcorants. If consumers lack the ability to judge wine, had better buy in the channel with more secure quality.
Drink three mistaken ideas of the red wine
See and pack without watching the place of production. Consumer, no matter price expensive, watch attractive in packing to buy right away only, appear a lot of red wine that pack excessively on the market, if wooden box install and leather box install etc. of all shapes and colors, even pack into the old gift bag of moon cake.
Only ask the price, leave the grade alone. The person who sells the wine often only asks the customer: "How much of wine do you need? " But not introduce key elements such as place of production and grade,etc.. So cause two kinds in China and had better sell to import red wine, one is that the price is cheap, and another kind is most expensive.
The ones that bought are not drunk, the drink is not bought. It is still a shop front project to drink and import red wine for Chinese, most people do not drink because of liking, but think that there is grade very fashionably and very much. So, it is the best choice to give a present with red wine, the persons who give a present can spend money not selling more, and the persons who receive present are filled with joy.

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