Attack the sham publicity and does not depend on " The colored fist show leg "
According to February 23 of www.xinhuanet.com, national food medicines supervise the administration bureau releasing the illegal medicines advertisement to warn on the 23rd, after 4 kinds of medicines are cancelled because of the false exploitation code, enterprises still release the serious illegal advertisement.
According to the relevant regulation, forbid containing and propagating the cure rate, efficient content in the medicines advertisement. In the past few years, the sham publicity of medicines has frequently appeared on various medias. A lot of masses ignorant of the fact, because of believing the media, therefore to listened only to one side by the medicines advertisement blowing miraculouslying, the result often has dust thrown into the eyes, too late for regrets. So, ordinary common people sick of this kind of medicines sham publicity.
It is reported, cancel into advertising 4 medicines of code, the intersection of Beijing and the intersection of Beijing Railway Bureau and the intersection of medicine company and " root ache flat particle " that Co., Ltd. produce, dragon of China, ,It is drunk that the advertisement declares " to show miraculously, 1-2 course of treatment tingle tired ~s diseases of aching etc. are lightened immediately, 2-3 courses of treatment " ; Second, Pharmaceutcal Co., Ltd. of the hall produced with overflowing " Peaceful pill of benefit " ,The advertisement declares " Treat heart disease to become effective in 10 days " When; Third, prosperous Pharmaceutcal Co., Ltd. of the health produced in a century Henan " Gale pill " ,The advertisement declares that " takes for less than 2 days: Limb ache, dispel basically, numb position a burst of heat flee hither and thither and move" When; Fourth, the medicine company Corporation (Group) of the treasure produced on day China of Guangdong" Numbness pain pill of lumbar vertebrae " ,The advertisement declares " stops the pain fast in three days and recovers in an all-round way at three stages " When.
But make people can't think justice, above-mentioned 4 medicines cancel after the advertising code in accordance with the law because of sham publicity, enterprises still trumpet it on some medias, illegality is of a serious nature. The masses can't help asking: Why does the sham publicity of medicines overflow but remain incessant after repeated prohibition? Trace it to its cause, mainly have two: One is that a few medical trade advertisements advocate peace the interests roller chain between the medias has not been chopped off fundamentally yet, the soil which produces the sham publicity of medicines has not been rooted out fundamentally; Second, the related departments exist " Been afraid of wolves, lingering fear tiger ago " Thought,lack "serious " Resolution and courage,hanker after " it is colored fist show leg " " ,So that make the advertisement advocate peace in the media recklessly.
I think, the key one is still article 2. Because of at the media because of the intersection of medicines and sham publicity" Expose automatically " ,The man who first introduced the practice of burying wooden image with dead is very clear who is, neither need putting need the masses to report on file for investigation and prosecution, nor thoroughly. Can be attacking severely the sham publicity of medicines every year in though related departments in fact, but produce little effect, make the masses greatly disappointed.
There is no hiding it, the medicines advertisement concerns the people's vital interests, it's time to produce real fist, tiger's tiger and grow impressive strength in the related departments. This requires related departments will find it together according to relevant regulations strictly, investigate and prosecute it together, never excessively accommodating, to suspected of being involved in the criming, will transfer to the judicial authority and investigate its criminal liability in time firmly. Take measures real fist only, could hit " seven inches " of the question ,Sham publicity of medicines will be fewer and fewer.
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