" toothpaste of medicine " How to sell

" toothpaste of medicine " How to sell
It is suitable for claiming to have a certain efficiency that " the toothpaste efficiency is appraised ", and physical and chemical performance, hygiene security index accord with the toothpaste products of the corresponding national standard. Comment on the method, comment on the method etc. to regulate clinically specifically in the appraisal principle, laboratory of the standard to toothpaste efficiency. (" China Quality Newspaper Office " of January 14)
Here " A certain " What is pointed? Some meaning more some medicine toothpaste is bragging about treats efficiency. In advertisement, some they can say oneself " whether have a toothache to timid fire and gingivae bleed and the intersection of oral cavity and ulcer have, improve and prevent rapidly " Efficiency,think some there aren't oneself " ,Others declare oneself is all right " Sterilize and diminish inflammation, clear away heat and reduce internal heat " . Though enterprises have been emphasizing all the time, the toothpaste of medicine is not medicine, just the toothpaste. However, it can not still avoid this one, if not add various medicine compositions in the toothpaste, why can it possess the efficiency?
For example, " toothpaste " Why can clear away heat and detoxify? This may be because it has added medicine of the traditional Chinese medicine composition. However, from the therapeutic viewpoint, give medicine a route in all, whether have it by brushing teeth to absorb the medicine composition? The answer is certainly denied. This kind is given medicine way, can not give play to the pharmacology effect at all, this is just a kind of " psychological placebo " (used after a verb to indicate the completion of an action). I believe too, no Chinese medicine doctor will agree with and use traditional Chinese medicine by such a way. Then, what is the principle of the herbal toothpaste? This is a mystery.
" toothpaste " Why can diminish inflammation and stop the pain and subside swelling? This is because it add some antibacterial analgesic medicine on the basis of ordinary toothpaste. Another risk that it brings is, the antibacterial medicine is used silently, come down for a long time, it may make the normal fungus group in the oral cavity lack proper care, even will produce drug resistance because of being able to bear medicines. That's why a lot of people use toothpaste of a certain medicine, the result is prominent at the beginning, but not affective behind arriving.
As for the toothpaste " It is allergic to defend " It is likewise like this. Dispel the allergic response, first, far away from the allergic source, second, take the medicine against allergic composition. Here, what it takes is probably the second kind of route. However, the long term administration against allergic medicine, will produce those side effects and unfavourable factors, do producers tell you?
So, issue this kind now " toothpaste efficiency is appraised " no doubt important, but still not enough. As the medicine manufacturing enterprise, also is it very necessary to go to tell consumers, where does the medicine efficiency of the toothpaste come from? What medicine compositions add using separately? As the professional organization of the government, not only will appraise it to possess such efficiency, expose those exaggerative and unfounded advertising, should warn the public voluntarily, using risk and taboo crowd of toothpaste of medicine.
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