Gather Waterloo where cyanogen amine is not the Chinese dairy products industry three times
The media calls the roll three deer milk power begins since September 11, " gather cyanogen amine three times " Four words look like and wave the nightmare not going to shroud on Chinese dairy products trade, someone describes and gathers cyanogen amine incident and belongs to Chinese dairy products trade three times " 9 11" Or " heavy earthquake of Wen Sichuan " ,Someone say China milk product trade has come the most dangerous moment, somebody thinks the dairy products trade of China has already encountered the extinction.
After gathering cyanogen amine and causing infant and pre-school children's kidney stone incident to happen three times, the Chinese dairy products trade is really scared by the moan of the wind and the cry of the cranes, fearing the next one that is called the roll, revealed is oneself; Domestic consumer everyone feels insecure too, can't believe, have what food really safe.
With to beg cloud turn on meet, day the truth will prevail in the end depending on news hookup September 16, September 17 all these. On September 16, the news hookup chases home and calls the roll, notifies 22 issues milk power lists of infant and pre-school children of the whole country in an all-round way, gather cyanogen amine content from brand, producer to three to all say one by one, have no reserve at all. On the 17th, the same time, the news hookup of attracting the attention of millions of people too chases the family and calls the roll, notifies other 87 milk power enterprise's lists out of question.
If the exposure of 22 questions milk power has been verified about dairy products enterprises among the workshops to a certain extent " Sneak the rule " Rumor,more than of 80 " whether it is question milk power " Equilibrium report piece confidence of giving compatriot in another perspective. So, it is a chance shuffling to gather cyanogen amine incident three times again of Chinese dairy products industry, also dairy products trade's a chance to promote product quality in an all-round way, it is once Waterloo of three deer group, but not Waterloo of the whole dairy products trade.
Confidence of me come from my own consumption habit, whom whole family form drinks the milk habit and has not changed because of gathering cyanogen amine incident three times for many years; My confidence comes from a pair of mother and daughter who I met at random too: I take a walk in the Residential Area that is inhabited at dusk on the 17th, see a pair of mother and daughter pushing the perambulator, what the daughter carried in hand is a brand of canning and soft bag milk power, the daughter is telling mother the calculus baby incident while walking, say that 3 children have already died, the clinical diagnosis infant has more than 6000 examples. She says, is rushing to purchase baby's milk power inside the store, because " the milk power that only there are several brands left can be sold " . The milk power in daughter's hand proves, though " the milk power that only has several brands left can be sold " in the store ,But she broken child of breast milk want to drink the fresh milk or milk power already in the perambulator that. Only, she may want to reselect appropriate brand and price for the child.
Up until now, the dairy products trade of China has already developed into the scale of industry of 20 billion dollars of every year, " 0.5 kilograms of milk of every day, the strong Chinese " Idea rooted in the hearts of the people already,that compatriot form for a long time can but but Ga stop because of calculus fear which baby bring either of consumption milk and the habits of milk powers fresh. Among them, may no doubt give and import the milk power and " win without fighting a battle " Chance,be waited for an opportunity already brand foreign to be have to rise in price, even bring from foreign countries by milk power or last milk power directly choosing for more person. But the high still difficult for most compatriots to go beyond threshold of the foreign brand price, the chance of the inland brand still exists. Milk power competent to appear 2003 " The doll with big head incident " When, three deer at that time found that opened up the good opportunity of the rural market, the fact justified its judgement at that time. Today, Waterloo of three deer is a good opportunity of more inland brands too. , in following up, for example the national standard committee is revising the relevant standard of dairy products in institutional improvement concerned of and the country, the quality testing respect is all food enterprises no longer " The country is exempt from inspection " .
In the road to live again in the bath fire of the Chinese dairy products trade, information becomes a thought-provoking decisive factor publicly in an all-round way, it is of vital importance that this factor can be said! Exposing to negative news escaping unpunished type among them of news media, and the disclosure to that the acceptable product does not escape unpunished too, no doubt become some nightmares of subquality products and bad enterprises, also make the whole trade exempt from " bring disaster to the fish in the moat " The whole army was completely wiped down its anxiety. We might as well suppose such a situation, it is the media and related departments that do not draw inferences about other cases from one instance, limited to, ache, completely crush a defeated enemy, point to three deer all spearhead, refuse, expose and reveal the whole " dives the rule " of trade The question, how is the result? Its result can only be such: Because the information of the whole trade lacks an intact disclosure, cause sneaking the regular question of rumor among the workshops not to have concrete spearhead that point to, as a result, " all crows are black--evil people are bad all over the world " Becoming consumers' basic mental set, people will be suffused with turning the distrust of the whole trade to concrete brand and distrust of enterprises, lose people that choose and is forced to import brands in all transformation, or is forced to give up the dairy products to consume.
This's a real in trade extinction of whole dairy products! And to government, if does not disclose the whole trade relevant information in time, will give to one market " Partial to enterprises and the bad person " Impression,leave consumer distrust. And reveal information in an all-round way, not only saved the trade also saved government's image and prestige.
The intersection of government and information supervise with media publicly, in three gather cyanogen in the amine incident this time, not only promote commercial undertaking and government to correct and lose by mistake early directly but also promote the mutual trust between commercial undertaking, government and the public directly, it may be sound development and economic growth of promoting enterprise, the society directly. If can improve government's information with the supervision mechanism of the news publicly continuously at this point, it is our great good fortune in the misfortune of today.
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